Within MARTINELLI GINETTO Innovation is a state of mind that runs through all creative and productive activity: the ability to satisfy clients’ requests, promptness in trend-setting, employee training, use of state of the art technology and openness towards new ideas all enable the conception and production of new products and new uses.

This is the key that allows the company to repeatedly gain important international recognition such as the Wools of New Zealand Award.

• Product innovation- more than 2000 new fabrics created each year, all innovative in their style, structure, finish and use. A close-knit team of professionals works with tenacity and intelligence to produce these results.
Designers and architects study different patterns and production and finishing technicians enable innovative product applications of both textiles and yarns even in the technical textile field. I. T. operators make the most of the production chain information flow. 
This organization and these precious resources allow the annual production of new collections of textiles and fancy yarns that receive the most prestigious international awards.

• Process innovation - complete control over the whole production and distribution chain using advanced computerized systems with internally developed software and fully integrated production logistics.


• Service innovation - advanced logistics techniques allow fast and reliable deliveries; total production chain control allows absolute flexibility in responding to clients’ needs and guarantees a rapid production cycle from design through production and to delivery. Production, security, energy saving and environmental impact themes are constantly addressed by specialized technicians.